updated 09:23 pm EDT, Fri June 22, 2012
Apple now 'so mainstream,' Google says
For over five years, Google has offered a dedicated blog that detailed any changes, updates or additions to its line of products and services for Mac and (later) iOS users. The rise of Apple over the last few years, however, has prompted to the company to fold such announcements into its main blogs instead, leaving no reason for a dedicated Mac and iOS blog, and thus the company has filed a final post.
The last post informs readers that "our Mac and iOS support has now become so mainstream that we realized we just donít need to keep Mac news on its own blog, so we wonít be posting here any longer." The acknowledgement of Apple's popularity and move into the mainstream of consumer electronics is not unusual for the company, which has been quick to take pride in its offerings for Mac users and until recently generally debuted new apps on both iOS and Android simultaneously.
Currently the company offers a total of 22 different iOS apps, including the new Google Offers, of which seven are dedicated iPad apps. In addition, services such as Google Mail, Google Maps and the search engine continue to be popular (and in many cases the default) choices with Mac and iOS users, though Apple has been gently phasing out its reliance on Google for external services. The company is expected to continue offering those services for Mac and iOS, but perhaps as standalone apps (like its Picasa photo service) rather than as part of existing Apple products (for example, maps in the Mac version of iPhoto).
Google's post steers Mac and iOS users to its blogs for its own web browser Chrome and the Lat Long blog, which focuses on developments with Google Maps and Google Earth.