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Third iAd executive departs in less than a year

updated 03:38 am EDT, Sun June 17, 2012

Mike Owen headed to video ad network AdColony

Yet another iAd executive has departed Apple. Mike Owen, senior manager of the iAd New York office, is leaving. He is headed to mobile video advertising network AdColony as its chief revenue officer. The iAd service has now seen three key departures in less than a year. Former head Andy Miller left last year for Highland Capital and was replaced by Todd Teresi. Lars Albright, iAd co-creator and former Quattro founder, left to form SessionM, a mobile advertising startup.

Apple's iAd service has reportedly had a hard time keeping advertisers engaged with the service. Last July, prices were slashed up to 70 percent in an effort to sign more, and keep existing advertisers. This winter, the minimum buy-in for an advertising campaign was cut from $1 million to $100,000 and developer payout was raised to 70 percent..

Apple's iAd Producer was updated in April to version 2.1, integrating Twitter. Despite the run of bad news in management, Apple's iAd service has seen some success -- it boasts such clients as Procter & Gamble, Absolute Radio, Campbell's Soup, Geico, Macy's, BMW, and Republican presidential candidate Mitt Romney.





by MacNN Staff

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  1. andrewbw

    Joined: Dec 1969

    -10

    More negative news, MacNN?

    One wonders what MacNN's purpose is to posting a negative story like this; These are difficult economic times -- I don't see how working against Apple in this way benefits anyone, and reflects extremely poorly on you. The proper angle to this story would be to write: "Despite what was likely Apple's generous and fair efforts, iAd executive Mike Owen made the confusing decision to leave Apple Inc. and pursue other interests with little chance of success, joining two other executives who have also left in the last 12 months. Apple Inc. is one of the largest and most profitable companies in the world."

    It might also be useful to your readers to do research to determine just how poorly each of those three executives were doing their job, and how Apple is definitely better off without them.

    Shape up, MacNN. Running a "news" website is a serious responsibility, and if you're not going to think about the consequences of what you write then you shouldn't be doing it.

  1. Bobfozz

    Joined: Dec 1969

    0

    comment title

    your comment

  1. Bobfozz

    Joined: Dec 1969

    +1

    Sometimes the news...

    gets out before the explanations.
    Things will eventually settle down. Even Apple can't know how everyone will react to EVERY event or they would own the world.

  1. testudo

    Joined: Dec 1969

    0

    Man, you're right

    MacNN should only print positive news about Apple, or, if there is negative news, wait until ALL the information has been determined to explain what the actual story is. No one cares if the news is current or anything. It's all about knowing the minutiae.

  1. testudo

    Joined: Dec 1969

    +1

    Oh, but really?

    These are difficult economic times -- I don't see how working against Apple in this way benefits anyone, and reflects extremely poorly on you.

    So if Dell announces a bad sales quarter, you won't take any joy in that, but complain to MacNN for reporting the news without explaining the bad economic times or anything, right? Or that sales were hurt by a component shortage. Or whatever the cause, right?

    The proper angle to this story would be to write: "Despite what was likely Apple's generous and fair efforts, iAd executive Mike Owen made the confusing decision to leave Apple Inc. and pursue other interests with little chance of success, joining two other executives who have also left in the last 12 months. Apple Inc. is one of the largest and most profitable companies in the world."

    Oh, I get it. Sarcasm. I guess. Not really sure, which really means not very good sarcasm. I think you should have been more 'over the top' with it.

    BTW, Apple's overall success means little to the people in question. If they are completely underwhelmed with Apple's prospects or work in the iAd department, they'd end up leaving, even to someplace not making as much money. As people used to say about Apple for years, it isn't about how much you make, it's whether you're successful in what you're trying to do.

    It might also be useful to your readers to do research to determine just how poorly each of those three executives were doing their job, and how Apple is definitely better off without them.

    Yeah, but that's hard. If they were really good at their jobs, then it makes apple look bad. If they weren't, it's really hard to find that out, for Apple won't tell anyone (for fear of being sued) and the people aren't going to say "h*** yes, I sat at my desk all day posting troll messages on MacNN as 'testudo' until they caught onto me!")

  1. testudo

    Joined: Dec 1969

    +2

    Wait!

    But did it occur to anyone that these execs were actually on Google's or Microsoft's payroll and just took the job so they could leave and make it look like they're abandoning ship while the getting's good?

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