Third iAd executive departs in less than a year
updated 03:38 am EDT, Sun June 17, 2012
Mike Owen headed to video ad network AdColony
Yet another iAd executive has departed Apple. Mike Owen, senior manager of the iAd New York office, is leaving. He is headed to mobile video advertising network AdColony as its chief revenue officer. The iAd service has now seen three key departures in less than a year. Former head Andy Miller left last year for Highland Capital and was replaced by Todd Teresi. Lars Albright, iAd co-creator and former Quattro founder, left to form SessionM, a mobile advertising startup.
Apple's iAd service has reportedly had a hard time keeping advertisers engaged with the service. Last July, prices were slashed up to 70 percent in an effort to sign more, and keep existing advertisers. This winter, the minimum buy-in for an advertising campaign was cut from $1 million to $100,000 and developer payout was raised to 70 percent..
Apple's iAd Producer was updated in April to version 2.1, integrating Twitter. Despite the run of bad news in management, Apple's iAd service has seen some success -- it boasts such clients as Procter & Gamble, Absolute Radio, Campbell's Soup, Geico, Macy's, BMW, and Republican presidential candidate Mitt Romney.
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More negative news, MacNN?
One wonders what MacNN's purpose is to posting a negative story like this; These are difficult economic times -- I don't see how working against Apple in this way benefits anyone, and reflects extremely poorly on you. The proper angle to this story would be to write: "Despite what was likely Apple's generous and fair efforts, iAd executive Mike Owen made the confusing decision to leave Apple Inc. and pursue other interests with little chance of success, joining two other executives who have also left in the last 12 months. Apple Inc. is one of the largest and most profitable companies in the world."
It might also be useful to your readers to do research to determine just how poorly each of those three executives were doing their job, and how Apple is definitely better off without them.
Shape up, MacNN. Running a "news" website is a serious responsibility, and if you're not going to think about the consequences of what you write then you shouldn't be doing it.