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Apple removes 'new' tag from Mac Pro's online store listing

updated 05:00 pm EDT, Tue June 12, 2012

No significant updates expected until next year

In an unusual move, Apple has removed the "new" tag from the Mac Pro's listing at the online Apple store. The graphic appeared yesterday when the company released minor updates to the Pro lineup. Typically Apple leaves the graphic up for weeks or even months after a product's introduction.

The Pro updates may be seen as so minor, however, that they don't warrant the "new" label. Apple CEO Tim Cook has allegedly promised that the company is "working on something really great for later next year" with regards to the Mac Pro, which has languished with major changes for over two years.

The latest Pro models lack Intel's Sandy Bridge E processors, and even Thunderbolt support, despite the computer being aimed at professionals in fields like 3D graphics and video editing. Thunderbolt peripherals can transfer at up to 10Gbps, making them much more practical for working with large files.

by MacNN Staff



  1. Mr. Fartleberry

    Joined: Dec 1969


    Really Great??? LOL

    I wish AAPL would come clean on this. Remember the years when the Mini was considered abandoned?

  1. climacs

    Joined: Dec 1969


    next year, great

    and in the meantime, we wait... and wait... and wait. And even more video professionals go over to Avid or Premiere on a Windows PC.

  1. climacs

    Joined: Dec 1969


    all this means

    is I'm going to take the money I would have spent on a Mac Pro, and buy a latest-gen 17" MBP... because I'm not so sure Apple is going to keep updating those, either. I will still have over a year to save up for this allegedly latest and greatest Mac Pro.

  1. Nigel2112

    Joined: Dec 1969



    Here's the deal. Apple obviously is not interested in us, that much is clear.
    I for one remain undaunted by this, and I recommend you not be too. Apple is a corporation and as such will *always* behave as any corporation does - they go where the money is. Resenting this is futility itself.

    Think of it in this way: I love Rush, but they don't love me back. They're a band made up of guys I don't know, they're not my buddies. I think Apple makes the best tech kit in the world, but Apple is still just a corporation, motivated by cash, not magnanimity.

    I'm planning on building a Hackintosh to tide me over. I'm no tech so I'm going to need help. The Lord blessed me with two awesome tech-head brothers, so I should be in great shape.

  1. baggy_pants

    Joined: Dec 1969


    Really great?

    That's what they said about FCPX.

    I've been looking at building my own PC tower (with hackintosh) for a while now.

    Not committed to it though.

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