toggle

AAPL Stock: 118.44 ( -2.86 )

Printed from http://www.macnn.com

Jumptap: Kindle Fire higher ad click-through than Apple

updated 08:30 pm EDT, Wed June 6, 2012

Screen size not sole determiner of rate

Jumptap, a company whose specialty is mobile targeted advertising has released a study on the habits of mobile device surfers. The click-through rates of various mobile devices were examined for a variety of advertising campaigns served by Jumptap. The Amazon Kindle Fire achieved the highest rate of click-throughs, with two Apple devices taking second and third.

The seven-inch Kindle Fire achieved a 1.02 percent click-through rate. Apple's iPad received a 0.9 percent rate, with the iPhone at 0.84 percent. Different models of iPad and iPhone weren't factored seperately. Rounding out the statistics, the Nook collected 0.36 percent click-throughs, with the Samsung Galaxy S, Samsung Note, and Xperia Mini gathering 0.53 percent, 0.58 percent, and 0.42 percent, respectively.

Examining the entire set of data, the conventional wisdom that larger screen sizes -- regardless of platform -- equate to higher click-through rates would seem to be disproven. There is a loose correlation to click-throughs to screen size, as long as long as the same vendor or OS is compared. The maxim completely breaks down when manufacturer or OS lines are crossed.

The study drew few solid conclusions as to why the devices placed on the results the way that they did. Why the iOS and Kindle did so well in comparison to the competition isn't clear, but is likely the result of targeted advertising and content, which is a strongpoint in the Kindle Fire.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented