updated 06:20 pm EDT, Tue June 5, 2012
Apple dominates, Kindle Fire distant second after drop off
A new study out from ChangeWave Research holds good news for Apple and, and troubling news for other tablet makers. The iPad remains the overwhelming favorite among consumers, with nearly three out of four survey respondents indicating that they prefer Apple's tablet, while no other manufacturer manages to hit double digits. The report's findings are especially bad for Amazon, as they suggest that the Kindle Fire's sales plummet earlier this year was commensurate with a decline in consumer interest.
ChangeWave asked 2,893 consumers about their purchasing plans with regard to tablets, finding that seven percent of respondents planned on buying tablets in the next 90 days. Among those planning to buy, 73 percent reported that they would purchase an iPad, while the Kindle Fire and Samsung Galaxy Tab tallied eight and six percent of respondents, respectively. No other manufacturer received more than three percent of the responses.
The figures actually demonstrate something of a decline in popularity for Apple's tablets, as a version of the survey administered around the time of the launch of the latest iPad found demand much higher; though that may be of little comfort to competing manufacturers. Demand for the Kindle Fire, as measured by ChangeWave, has dropped 63 percent since its debut late last year, though the most recent results do indicate a slight uptick from when the survey was last administered.
The iPad also maintained a very solid lead over competitors with regard to consumer satisfaction. The 2012 iPad and the iPad 2 held the top two slots in satisfaction, with 81 and 71 percent, respectively. The Galaxy Tab came in a distant third at 46 percent, while the Kindle Fire lagged behind at 41 percent. Other tablets scored averaged about even with the Kindle Fire.
Tablet manufacturers may find some solace in the fact that respondents planning to buy tablets within the next 90 days represented only seven percent of the respondent pool. That may mean that there is time for iPad alternatives to chip away at Apple's dominance, be it through pricing or features.