toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

Sources: Twitter to hit $1 billion in revenue by 2014

updated 12:09 pm EDT, Sun June 3, 2012

Microblogging site's revenue said to grow twice as fast as expected

Sources privy to Twitter's internal financial numbers have told Bloomberg that the company is on pace to hit $1 billion in sales by 2014. The leaked revenue forecast outstrips the estimates of outside experts by a factor of two, and indicates that the microblogging site's advertising model is enjoying considerable success.

The forecasts are based on expected advertising demand. Marketers using Twitter are said to be pleased with the results of their advertising efforts on the site. Twitter rolled out its ad platform in 2010, and earlier this year the site launched a self-service advertising program targeting small businesses.

Currently, Twitter generates about 90 percent of its revenue from ad sales. Last year, the company pulled in $139.5 million in ad revenue. By 2014, Twitter will be eight years old. By way of comparison, Facebook crossed the $1 billion mark six years after its founding, while Google took five years.

Twitter has been working to improve its ad platform this year. In addition to rolling out the small business-targeted ad sales, the company bought web security firm Dasient earlier this year in an effort to curb malware and spam in its ad network.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented