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Jonny Ive: current projects are our 'most important' work

updated 07:35 am EDT, Wed May 23, 2012

Jonny Ive says Apple's best work ahead

Apple design guru Jonathan Ive has revealed to The Telegraph that Apple's current projects are 'the most important and the best work' that his team at Apple has ever done. In the UK to formally receive his knighthood from the Queen, Ive said that it will likely be this work that will be his legacy. Ive's comments, while revealing nothing specific, are likely to set speculation alight ahead of expected revamps of key Apple products as well the rumored Apple TV.

Ive was asked about what he would be remembered for, given that his knighthood is an acknowledgement of industry shaping design work that he already leaves behind him. In response Ive said: 'It's a really tough one. A lot does come back to the fact that what we're working on now feels like the most important and the best work we've done, and so it would be what we're working on right now, which of course I can't tell you about.'

At the launch of the new iPad earlier this year, Tim Cook teased that 2012 was going to be a big year for Apple products. With Apple's World Wide Developer conference only around two weeks away, we may not have to wait too much longer to get a look at what Cook and Ive have been hinting at. While it is almost certain that iOS 6 will be revealed, at least in beta form, the next version of Mac OS X dubbed 'Mountain Lion' is also expected to debut. At various times in the past, Apple has also introduced new hardware to lead the launch of the latest version of its operating systems.

In this instance, a redesigned sixth-generation iPhone is not expected to be revealed until September, but a redesigned 15-inch MacBook Pro is hotly tipped to make its debut. It is thought that it will drop its legacy optical drive, while hailing the introduction of the first Retina Display on a notebook from Apple. The design is said to be a lot thinner than the current MacBook Pro line, but not taper away like the current MacBook Air's in order to liberate more space for a larger battery and a discrete graphics card.

Looking ahead, Apple is also expected reveal a redesigned iMac carrying the latest Intel Ivy Bridge-class Core processors. Rumors of a larger iPod touch have also made the rounds, with talk also suggesting that Apple may introduce a 7-inch iPad mini before the year is out. Also possibility to debut this year is Apple's long anticipated entry into the smart TV segment, currently dominated by Samsung and LG. Historically, when Apple have entered a mature market, it introduces disruptive technology that has had a significant impact not only the technology industry, but related industries including telcos, music and movies. Consequently, speculation as to what Apple might bring to the table has been rampant.

Of Apple and its products without the late Steve Jobs, Ive said he did not believe that Apple would face a decline. While Jobs was obviously important, there remains a 'large group' of people at Apple that continue to develop products they did 'two years ago, five years ago, ten years ago.' [via The Next Web]

by MacNN Staff



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