toggle

AAPL Stock: 117.6 ( -1.03 )

Printed from http://www.macnn.com

Apple legal 'requests' demand London AppleExpo name change

updated 03:58 pm EDT, Fri May 18, 2012

First London expo retitled the 'Appule Expo'

In the wake of legal "requests" sent to its organizer, the London-based Apple Expo is now called the Appule Expo. Undaunted, Microsoft has recently booked space at the show. The newly named gathering will take place on October 11 and 12 of this year. Apple is not expected to attend.

Microsoft will likely showcase Office for Mac, and a possible upgrade for Mountain Lion. Office tools for iOS are also expected to make an appearance in some capacity. A full list of exhibitors will be available at the expo's website at the end of May.

A Mac-titled show was last held in London in 2007, the last year Apple participated in a UK-based exhibit. The following year, Apple pulled out of the Paris Expo. In 2009, Apple stopped attending the San Francisco Macworld Conference and Expo, and seriously limited other trade show attendances.

Apple claims trade shows are unnecessary and a waste of company resources. Apple's retail stores draw in excess of seven million customers per week worldwide. A quote from Apple in 2009 at the time of the withdrawal from the trade show circuit stated "The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways."

Appule expo show-goers will be attending the first London Mac-centric show since 2008, then called the Creative Pro Expo. The "strictly for professional Apple Computer users only" conference will take place at The Barbican in London. Tickets will go on sale in June.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Jeronimo2000

    Joined: Dec 1969

    +4

    "Appule Expo"??

    Really? That's the best they could come up with? Sounds like a bunch of sulking 6-year-olds trying to be clever.

  1. chas_m

    Joined:

    +2

    The Creative Pro Expo

    was a nice, catchy name that immediately identified who should be going to it. No reason to change from that in the first place.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a for ...

toggle

Most Commented