updated 12:07 pm EDT, Tue May 15, 2012
Macquarie sees new browser wars imminent
Google is likely to launch a version of its Chrome browser for Apple's iOS line of devices in the coming months, according to analysts at Macquarie Capital. Macquarie sees the iOS Chrome launch as the opening salvo in a new round of Browser Wars, the likes of which the Internet hasn't seen since the late 1990s.
The research firm views iOS Chrome as a key means for Google to reduce its traffic acquisition costs, the price Google pays to Apple to drive iOS users to search through Google. Taking into account Chrome's successes in attaining market share in the desktop world, Macquarie's analysts see a wider mobile push as the logical next step for Google's browser.
Macquarie sees Chrome for iOS debuting sometime in the second quarter of 2012, with a significant marketing campaign in support of the mobile browser. Google is known to be working to spread use of its Chrome browser to as many platforms as possible. Having already released Chrome for its Android mobile platform, Google is also working on bringing Chrome to Microsoft's forthcoming Windows 8 operating system.