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Apple files to dismiss Siri lawsuits

updated 10:36 pm EDT, Tue May 15, 2012

Apple claims Siri works fine, user error and opportunism

Apple has filed to dismiss a range of lawsuits filed against it over the performance of Siri, the digital assistant featured on the iPhone 4S. Apple contends in its motion that the plaintiffs in the case lack standing to pursue their case, have improperly interpreted Apple's advertising of Siri, and have failed to pursue other means of redress beyond litigation.

The suits allege that Apple has improperly represented Siri's capabilities in its advertising campaign. They claim the digital assistant is slower than portrayed in ads, as well as far less capable. One plaintiff claims that he has been unable to reproduce the capabilities shown off in the ads, calling the commercials "misleading and deceptive." The plaintiffs in their separate cases have asked for unspecified damages.

Apple, for its part, responds that Siri is still a beta product, and that it is normal for product makers to shorten response times for advertising purposes. Apple claims that, while Siri may not be flawless, it still represents cutting edge technology. Further, the company claims that the plaintiffs have not taken advantage of the 30-day return policy for Apple products.

Siri has been a major selling point for the iPhone 4S, with Apple having spotlighted the technology in numerous print ads as well as a slew of television ads featuring celebrities interacting with Siri.





by MacNN Staff

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Comments

  1. coffeetime

    Joined: Dec 1969

    +3

    Mix up

    These plaintiffs probably got Siri mix up with Psychic Advisor
    ...... or watching too much Hollywood movies.

  1. coffeetime

    Joined: Dec 1969

    +13

    Mix up #2

    Yesterday I bought a Spiderman outfit thinking I can climb a wall, then, when I tried on, I fell off a 4 story building into a trash bin. I am going to sue Marvel Toys, Inc. for misleading ad.

  1. qazwart

    Joined: Dec 1969

    -3

    They've Got a Point

    You can't claim that something is merely "Beta" and then boast about it as a key feature of your product in all of your ads. When was the last iPhone ad that didn't feature Siri front and center.

  1. cgc

    Joined: Dec 1969

    +2

    Really?

    This is yet another idiotic lawsuit/money grab. May as well sue every food advertiser since the food never looks as good on your plate as it does in the ad. This is where the USA has wound up and is proof we need some serious legal reform akin to what what England has in place (e.g. "loser pays" rule). Does anyone seriously take advertising literally? Courts need to dismiss cases like this unless it can be proven Apple or any advertiser intentially intended to trick or mislead the public.

  1. DaJoNel

    Joined: Dec 1969

    +1

    Really?

    You can't release something while it's still in beta? Try telling that to the folks at Google, Mojang (Minecraft), Apple, etc.

  1. pottymouth

    Joined: Dec 1969

    +5

    comment title

    Beta or not, from what I've experienced, Siri does at least as much as Apple claimed it would do. I fail to see any false advertising.

    I expected Siri to be a fun, but ultimately useless gimmick, just like every other voice recognition device I've ever worked with, but I've found it surprisingly helpful. The "Beta" label just makes me interested to stick around and see what happens next.

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