AAPL Stock: 111.6 ( -0.52 )

Printed from

Zynga buys casual gaming startup Wild Needle

updated 12:23 pm EDT, Mon May 14, 2012

Wild Needle team joins Zynga following talent-sized purchase

Social gaming giant Zynga has bought casual games company Wild Needle. The female-oriented startup was bought for an undisclosed amount following the release of its first title Shoptown Hero in March, which was pulled from the App Store two weeks ago.

According to TechCrunch, the deal was "talent-sized", likely to be around the $5 to $20 million range. The amount is a far cry from the OMGPOP deal, where Zynga paid $180 million in cash and an extra $30 million on staff retention. That deal was primarily for the highly popular Draw Something, however OMGPOP had a stable of other online games showcasing the team's capabilities. Wild Needle did not have a catalog of titles, with the only release Shoptown Hero proving to be a moderate success in its short lifespan.

Zynga has been working at moving away from its reliance on Facebook as a primary revenue source, hoping the move to mobile and creating its own platform will diversify its income streams.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented