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German TV maker Loewe denies rumor of possible Apple buyout

updated 06:28 pm EDT, Sun May 13, 2012

Company could have helped in creation of Apple TV

A German TV maker, Loewe AG, is denying rumors that it has been in talks with Apple about a possible buyout, according to Heise Online. A tip to AppleInsider recently suggested a deal worth $113 million, and that Loewe's board of directors were going to make a decision before May 18th. A Loewe spokesman now insists, however, that there is "absolutely nothing" to the claims.

Loewe sets are aimed at a luxury market, and use a mostly minimalist design that could potentially fit in with Apple aesthetics. Apple is widely believed to be working on a TV set, and could need a company like Loewe to help develop and/or produce the actual hardware. At the same time, it might be simpler to work in cooperation with a TV maker, though that might not allow the full control Apple normally enjoys.

by MacNN Staff



  1. qazwart

    Joined: Dec 1969


    Makes no sense

    Why does Apple need a TV manufacturer. Look at Vizio. It is the largest HDTV "manufacturer" by volume and it doesn't manufacture a single TV.

    Visio outsources its manufacturing to AmTran Technologies of Taiwan who manufactures its TVs in Suzhou, China in a massive factory that can produce over 500 million TVs each month. Like most other megafactories in Suzhou China, AmTran's plant produces TVs for multiple manufacturers. This makes AmTran the Foxconn of TV sets.

    What would Apple get from Loewe AG? Apple certainly has their own idea what a TV should look like. They didn't need any help from Motorola, Sony Ericsson, or Nokia when it came to designing a phone. They certainly don't need a manufacturer to tell them what to do. Apple already has all of the connections it needs in Suzhou, and I'm sure there are plenty of megafactories who'd be more than happy to give Apple any help it needs in designing a TV set.

    Why waste money on a small TV manufacturer. What would Apple get out of it?

  1. facebook_Steve

    Via Facebook

    Joined: May 2012


    Dots for connecting?

    Interesting that this speculation comes so soon after other speculation that Apple would contract Sharp to supply iPad panels or something (the rumor could have been better formed, actually.) The part that's interesting is that Sharp supplies Loewe with LCD panels from its Katsuragi plant near Osaka.

    I'm skeptical about Apple selling an actual TV with pre-installed OSX, Siri, integration with iTunes or whatever; a decent LCD TV has a potential operating life of 30 years, unlike computers and mobile devices which most buyers understand will be obsolete in five years or less. However I can envisage Apple being willing to take over a company like Loewe, with experience in selling top-of-the-line TVs and similar design and user service values to Apple, and using them to sell Apple TVs as part of their line. Apple TV by Loewe? Or Loewe with Apple Techology? Make Loewe a wholly-owned subsidiary of Apple and the marketing can be handled however Apple pleases.

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