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New Apple retail head issues first letter to Apple Stores

updated 10:42 am EDT, Tue May 8, 2012

Promises 'more to share in the weeks ahead'

Apple's new head of retail, John Browett, has issued an initial letter to Apple Store workers through the company's Retail Me app. "Team," it begins. "At last I've officially started at Apple, and it's great to be here. "I've had the chance to meet many of you at stores in the US and across Europe, and one of my top priorities for the coming months is to meet many more people on our team around the world.

"It's incredibly impressive to be on the inside of Apple Retail," he continues. "Many of my friends, relatives, and former colleagues have written to tell me how lucky I am to be working with such a great group of people, and I couldn't agree more. While our stores are fantastic and our products are amazing, it really is our people who make the difference in creating the best retail experience.

"There will be much more to share in the weeks ahead, and I'm looking forward to meeting everyone over time.

"I am thrilled to work with all of you as we build the future of Apple Retail together," the letter concludes.

Browett was previously the CEO of major UK retailer Dixons. He is replacing Ron Johnson, who is credited for much of the success of Apple's retail chain, but left Apple in November to become the CEO of US retailer JC Penney. Initially, no successor to Johnson was lined up.

by MacNN Staff



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