updated 09:52 pm EDT, Sat May 5, 2012
Apple entices transitions to iCloud
Apple's effort to complete its sunsetting of MobileMe continued today, with the company quietly announcing an extension of its offer to MobileMe users of 20GB of free storage on iCloud. MobileMe subscribers switching to iCloud will receive 20GB of free storage until September 30, 2012.
Apple has been urging MobileMe users to upgrade to its iCloud storage system since introducing the system last year. The free additional storage was initially intended to expire on June 30. After September 30, former MobileMe customers switching to iCloud will have the option to pay for the additional storage or downgrade to the free 5GB plan Apple offers. The free upgrade offer will expire on September 30.
The extension is notable in that Apple did not widely announce it: it appeared in an update to the company's MobileMe-iCloud transition page some time after April 30. Apple has been gradually improving customers' incentives to switch to iCloud, hinting last year that some MobileMe features could return to iCloud, and offering MobileMe customers free upgrades to OS X Snow Leopard for switching.