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Study: iPad accounts for 95 percent of tablet web traffic

updated 04:20 pm EDT, Fri May 4, 2012

Apple tablet still dominates web usage

Advertising network purveyor Chitkia has mined advertising impression data and discovered Apple's iPad to have the highest portion of web-use share over any other tablet by a long shot. Over 94 percent of the metered Internet traffic from all tablets comes from the iPad. The next closest competitor is the Samsung Galaxy, achieving a mere 1.22 percent.

To obtain the data, Chitika polled their advertising impressions for tablets of any sort, then sorted the data into categories of each individual tablet device. While the data is not sorted per individual tablet, but rather by impressions, the data still points to the overwhelming number of iPads accessing the web in comparison to competitors. Following the iPad and Samsung Galaxy in descending order of metered traffic are the Asus Transformer Prime, the Motorola Xoom, BlackBerry's Playbook, the Kindle Fire, and the Barnes and Noble Nook.

The numbers appear to corroborate several similar studies, such as an October comScore survey that pointed to 95.5 percent of tablet web traffic associated with the iPad. Separate reports suggest the iPad holds marginally less dominance overseas, where Android tablets have accounted for more than 10 percent of web use.

Chitika serves four billion ad impressions every month to over 200,000 sites. In conjunction with the advertisements, Chitika uses the data gathered by the ads to meter web traffic and generate other metrics on web usage. [via Chitika]

by MacNN Staff



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