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Analyst: Apple's Walmart, Target SWAS pilots to grow

updated 03:52 pm EDT, Thu May 3, 2012

Retail outlets to see more space dedicated to Apple

Apple is likely to increase its footprint outside of its existing Apple Stores, according to analysts at Piper Jaffray. The iPhone and iPad maker is looking to expand on pilot projects that have seen Apple "store-within-a-store" (SWAS) popping up in select Walmart and Target stores. Taken nationally, such a move would tremendously expand Apple's retail reach, as the two big box retailers have significantly more rural distribution than does Apple.

Apple has 250 retail locations in the United States, as well as specialized Apple sections in about 40 percent of Best Buy's US stores. Of recent, though, Apple has begun begun multiple SWAS projects at two Target locations, as well as one within Walmart. The pilot is expected to expand to 23 more Target stores before the end of the year,

Apple is already well known for a continuing effort to expand its retail reach to new areas, but the potential inherent in partnerships with Walmart and Target -- which operate some 3,800 and 1,700 US, respectively -- far outstrips what Apple could likely accomplish on its own. While iPads and iPhones are a near certainty for the mini-stores, details are fuzzier when it comes to Apple's MacBook line, which Target does not currently sell. [via Apple Insider]

by MacNN Staff



  1. armwt

    Joined: Dec 1969


    I spll gude?

    "Analyst: Apple's Walmart, Target stores-within-stores to gro"

    Really bro? They gonna gro?

    And here I was thinking the proper spelling was "Grow", but what do I know?

  1. climacs

    Joined: Dec 1969


    get over yourself

    it was a fking typo. Have you never made a typo in your life?

  1. wrenchy

    Joined: Dec 1969


    re: get over yourself

    Oh we've all made typo's, but as "Professional" "Journalist's", they really shouldn't. That's what the little geek in the proof reading department is for. But I doubt a two-bit outfit like macnn / electronista would have one of those...

    Too lazy to hit the spell-check button, or do their little iMac's not come with one??

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