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IDC: Apple dominates tablet market as Android numbers slide

updated 03:37 pm EDT, Thu May 3, 2012

Kindle Fire shipments show steep drop

Although Amazon's Kindle Fire tablet achieved a quick rise in the tablet market, Android tablet shipments have continued to slide, according to a report published by research firm IDC. As expected, Apple has solidified its dominant position with 68 percent of the tablet market.

Amazon reportedly took the second place with 16.8 percent of the market in the fourth quarter after the Kindle Fire arrived on the market, however sales quickly dropped and have left the company in third place with just four percent of overall tablet shipments in the first quarter of 2012.

The decline in Fire shipments enabled Samsung to reclaim its position directly behind Apple, while Lenovo and and Barnes & Noble round out the top five.

Despite the falloff in Android shipments for the first quarter of the year, the IDC predicts that Samsung and Lenovo are poised to grow market share when their latest tablets arrive on the market.

"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," said IDC researcher Tom Mainelli. "We expect a new, larger-screened device from Amazon at a typically aggressive price point, and Google will enter the market with an inexpensive, co-branded ASUS tablet designed to compete directly on price with Amazon's Kindle Fire."

by MacNN Staff



  1. joecab

    Joined: Dec 1969


    Kindle Fire shipments slide from ??% to ?%

    Surely someone out there with some cash to burn can persuade an Amazon insider to get some actual figures on how many Kindles they're selling.

  1. Bobfozz

    Joined: Dec 1969


    Once again the "PC"..

    vendors think it comes down to price. Because of Apple's GIGANTIC volume buying, the others just can't compete, so to come down on price you are going to get an inadequate product. I know that doesn't matter to some, but in the end, if they use a Telco for service, that's what they are really going to be paying for.

  1. testudo

    Joined: Dec 1969



    Can't believe these stupid analysts, what do they know. Just the other day they tried to tell us Samsung had a larger market share in smartphones than Apple. And we know that's wrong.

  1. Foxypaco

    Joined: Dec 1969




  1. Arne_Saknussemm

    Joined: Dec 1969


    Yes - "Bobfozz"

    At least for most consumers, that is precisely why Android is constantly gaining ground on alternatives.

    Once a "certain level" of functionality is assured consumers will flock to the least expensive option.

    Apple does not care to have the most devices, just the most expensive ones.

    That is why it uses proprietary connectors for everything, and changes them with each new device out.

  1. climacs

    Joined: Dec 1969


    arne = bitter idiot


  1. apostle

    Joined: Dec 1969


    $2,000.00 deck'a'cards

    There are people who only use their devices to check email and play Solitaire. Why buy a Mercedes to go grocery shopping when a Yugo works for you? So there IS a market. The "competition" is for sales, not quality and market of product.

  1. SwissMac

    Joined: Dec 1969



    You're showing your ignorance there: my iPad 2 (and original iPad) happily use the connector I got with my iPhone 3G, and vice versa. The 3G will be 4 years old this year. So no, the connectors are NOT changed with every model.

  1. SwissMac

    Joined: Dec 1969



    Actually, the competition is for profits, not sales. Sales are vanity, profits are sanity. Don't ever run a business, you haven't got a clue.

  1. Arne_Saknussemm

    Joined: Dec 1969



    Apple avoids standard connectors at ALL costs,
    to the point that a class action lawsuit is brewing in the EU just for not complying with the requirement for all phones to carry a micro USB connector on the iPhone 4S

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