AAPL Stock: 118.03 ( -0.85 )

Printed from

Analyst: Apple may delay television launch until 2014

updated 11:56 am EDT, Thu May 3, 2012

Another Apple TV box may arrive before full TV

Despite rumors of an Apple television set launching this year, JP Morgan analyst Mark Moskowitz has cast doubt on the imminent timing. The investment bank has reportedly failed to find any evidence of a "TV-related product launch" in the near future, though Moskowitz does admit that Apple may "radically alter the TV landscape" if the reports surrounding an HDTV prove accurate.

"We are not sure that the Apple premium could prevail in the TV market, unless there is a radical change of the user interface, integration of the TV programming and data content, and use of gesture or voice control," the analyst wrote in an investor note quoted by Apple Insider.

Other analysts have suggested the rumored devices may already be under production and slated for a mid-2012 launch, potentially alongside new content offerings. If true, the televisions will serve to compete directly with Google TV offerings from competitors such as Samsung and LG.

Moskowitz argues that Apple may not need to offer "enhanced-content offerings" to be "successful in the living room," as the company instead can rely on "tight integration of hardware and software, industrial design, and ease of use."

The analyst also allows for the possibility that Apple may offer an intermediary device, such as a "set top box module" that is closer to the current Apple TV, before launching a "full-fledged" television in 2013 or 2014.

by MacNN Staff




Comments are closed.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented