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Smartphone sales continue to rise, Samsung takes the lead

updated 06:35 am EDT, Tue May 1, 2012

Samsung retakes smartphone lead over Apple

Samsung has taken the lead as the world's number one mobile phone maker according to the latest report from analytics firm IDC. The report says that Samsung has achieved the number one spot due to its booming smartphone sale in a global smartphone market that grew by 42.5 percent year over year in Q1 2012. Total smartphone shipments for the quarter were 144.9 million, which compared with 101.7 million sales for the same period last year.

Nokia slipped to the number two overall handset vendor for the first time since IDC started reporting on mobile shipments in 2004, largely the result of shipping only 11.9 million smartphones. Where Samsung experienced a dramatic increase in smartphones sold of 267 percent over 2011, Nokia's smartphone shipments nosedived by 50.8 percent over the same period.

Apple took the number three position for total phone sales, which is notable given that it only sells smartphones. Although it shipped 35.1 million iPhones in the last quarter besting analysts expectations, Samsung regained its lead over Apple with 42.2 milllion shipped. The two companies have traded the number one and number two smartphone sales leader positions over the previous three quarters.

Meanwhile, RIM continued its slide shipping only 9.7 million smartphones for the quarter, 29.7 percent year over year where it had sold 13.8 million in 2011. Joining it in recording a downturn was HTC ahead of its launch of well-received new One X range. It sold 6.9 million smartphones, a drop of 23.3 percent from last year where it sold 9 million for the quarter.

by MacNN Staff



  1. fjose1929

    Joined: Dec 1969


    Again simple math

    $500 multiplied by 42 million smartphones is $20 billion. The division that Samsung includes smartphones(subdivision of their IM), had revenue of $16 billion (converted from won). The whole IM division revenue was less than $18 billion.

    Samsung does not declare the number of units sold. Someone should sue these scoundrels of WS


    Just look at the add for the razor max above. It is selling for $649. Anywhere in the world, you cannot find a Samsung smartphone for less than $400. 400 by 42 million is $16.8 billion. More than the total revenues reported by Samsung for their IM division.

    Why apple takes this lying down, is beyond belief.

    There is no integrity among the WS gentry.

  1. BigJohn11

    Joined: Dec 1969



    While I like your math fjose, I would add that Samsungs revenue per phone is even lower then that. 400 dollars per unit is what the resellers are selling it for with there cut included. The real number is likely 5 to 10% lower then that. But then again, what the subsidized numbers. ahhhhhh, my head hurts.

    Anyway, I think the wild part is looking at Black Berry and Nokia the two darlings of just a few years ago, they seem to be in a diver I don't think either can recover from. I actually hope at least one of them does as Apple, and the Android ecosystem need to keep them in check a little bit.

  1. testudo

    Joined: Dec 1969


    Re: Again simple math

    Where is anything in here talking about total revenues? Or are you just whining over and over again because you don't like that someone might actually try to say they made more than apple or something?

    And have you done this in-depth analysis of all of Apple's numbers to make sure they match the information you think they should match?

    And why in the world do you care?

  1. testudo

    Joined: Dec 1969


    Re: Again simple math

    There is no integrity among the WS gentry.

    Since when did anyone say they had integrity? What I find hillarious is you think Wall Street is all anti-apple and trying to take them down or something.

  1. Makosuke

    Joined: Dec 1969



    Forget Samsung--look at Nokia's curve on that graph. Even if the overall size of the market is rapidly expanding, that is not a trendline I would want my company to have. I do rather hope they recover from the tailspin, in order to introduce a little more competition, but you have to admit there's some entertaining schadenfreude in watching a huge, lumbering old-school company flame out so spectacularly.

    That, and that MS is going down with them--even if I want the competition in concept, and WinPhone is an okay OS, seeing MS crash and burn makes me feel good all over.

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