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Survey: Gamers spend 5X more on iOS titles than Android

updated 03:25 pm EDT, Tue May 1, 2012

Research firm claims 91 percent of mobile game revenue as in-game sales

American gamers spend five times more on iOS games compared to those on Android, according to game-focused research firm Newzoo. The claim is said to be based on a comparison of revenue and download data from the top 200 grossing games, along with survey results from a group of 17,000 gamers.

Based on the collected figures, all iOS devices combined earned 84 percent of the mobile revenues generated when comparing the iTunes App Store and Google Play. Both stores each seem to receive under a tenth of their revenues from the initial game purchase, with 91 percent of revenues consisting of in-game sales. In comparison, Germany and France had figures between 73 and 87 percent for in-game purchases. No advertising revenues were available for analysis.

It was observed that 19 percent of Americans use a regular phone for playing games, while the rest played on smartphones and tablets. In France, this number is 34 percent.

The research firm suggests Apple's iTunes business model, which requires users to pair the download account with a credit card, may be helping boost iOS game revenue. "I can hardly imagine any other company in the world that would be able to get away with this, including Google and Microsoft," said Newzoo CEO Peter Warman.

Aside from the account differences between both platforms, some developers have shied away from Google's mobile platform due to the difficulty in maintaining a consistent experience across the wide range of Android device configurations. Apple's platform, in contrast, only includes a limited number of devices for which the app programming must be optimized for a satisfactory gaming experience.

by MacNN Staff



    Comment buried. Show
  1. Arne_Saknussemm

    Joined: Dec 1969


    From this data -

    one could also conclude that Android games are five times as addictive as iOS based ones, thus one Android game will keep the user happy far longer than an iOS based one.

  1. ASathin8R

    Joined: Dec 1969


    From this data -

    We can confirm that Android users are typically tight arses and/or thieves who either don't pay like to pay for anything, or who would sooner pirate it. Hence, why Android game developers are throwing in the towel - that plus the fact that it is a horrible 'platform' to develop for because of the myriad hardware and software combinations.

    From your comment @Arne - we can confirm that you are a nothing but a troll and a moron.

    Comment buried. Show
  1. Arne_Saknussemm

    Joined: Dec 1969


    Troll to an iBoy, Certainly!

    But bringing to the light the availability, inevitability, and even desirability, of alternatives beyond what an religious fanatic can see, let alone understand; at worst could be dubbed futile.

    Personal insults only make evident your fanaticism, blinding you from anything but your own dead messiah cult.

    Face it,

    You worship a fake religion based plastic,
    metal, electronics,
    and forced laborers on third world countries.

    Have it looked up,
    for former religious bigots like yourself,
    can eventually become balanced unbiased human beings

  1. ASathin8R

    Joined: Dec 1969


    Dear troll

    It is you who worships a false idol and a false religion. I prefer the real thing, not fake, misleading imitations also made by so-called forced laborers.


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