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US iPhone app downloads drop 30 percent in March

updated 03:35 pm EDT, Fri April 27, 2012

Second straight month of decline

Daily US iPhone app downloads fell 30 percent month-over-month in March, from 6.35 million to 4.45 million, according to mobile marketing firm Fiksu. The company adds that it was the second straight month of decline in the course of tracking, although the January-February transition was much less severe, dipping only from 6.79 million.

Fiksu comments that the drop is probably attributable to two trends. The iPhone 4S is no longer a new device, and so many owners may be less concerned with finding new apps. In February, Apple also decided to crack down on third-party marketers using bots to download apps and inflate chart rankings. With fewer if any bots involved, app traffic may now reflect realistic demand.

by MacNN Staff



  1. bobolicious

    Joined: Dec 1969


    all those stocking stuffers...

    needed apps...

  1. andrewbw

    Joined: Dec 1969


    This is dangerous

    Why is MacNN reporting this? This may allow the addle-minded to think there is weakness in the Apple ecosystem. This sort of yellow journalism that does nothing to support the amazing work that Apple is doing fills me with sadness and rage.

  1. DoctorGonzo

    Joined: Dec 1969



    Andrew, please don't be a silly fanboy. Hyperbole like that is just nuts.

  1. facebook_Craig

    Via Facebook

    Joined: Apr 2012


    How exactly

    Do they know this?

  1. wrenchy

    Joined: Dec 1969



    You are a tool.
    Grow up and stop believing all the advertising you see on tv.

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