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Estimate: Samsung ousts Nokia as world's top cellphone maker

updated 11:55 pm EDT, Thu April 26, 2012

Strategy Analytics sees Samsung take top spot

Samsung has achieved a milestone in toppling Nokia for the crown of top cellphone maker, Strategy Analytics estimated in a new study. Using unofficial figures for Samsung as well as official data elsewhere, it had Samsung leading with 93.5 million cellphones sold, or 25.4 percent of the entire space. Nokia's rapid decline in smartphones saw it tumble from 108.5 million phones at the start of 2011 to 82.7 million a year later, or 22.5 percent.

Apple was big enough to safely secure third place with 35.1 million iPhones delivered in the winter. The gain almost doubled its practical market share to 9.5 percent, nearly ten times the one percent it originally wanted back in 2008.

Samsung has been helped as one of the few large-volume cellphone designers to properly adapt to smartphones. It made a record profit this winter as it managed to steer more users towards high-end phones like the Galaxy Note, even as it catered to the developing world with entry models.

Nokia has been trying a radical turnaround through its switchover to Windows Phone. Its still-young Lumia lineup has yet to take hold, and the company is still feeling the effects of years of earlier management being slow to adapt Symbian to competition with the iPhone and later Android.

by MacNN Staff



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