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Schiller responds to query, clarifies Instagram departure

updated 12:40 am EDT, Fri April 20, 2012

Felt 'signal to noise' ratio was now too low

Curiosity has lead a Mac user to one of the unique "moments" that continue to make Apple a special company: in this case, blogger Clayton Braasch wondered if there might be other reasons why Phil Schiller tweeted that he was quitting Instagram, so he simply wrote to Apple's VP of Worldwide Marketing. Schiller responded personally, and expanded on the reasoning behind his initial tweet, in which he claimed the service had "jumped the shark."

In his initial tweet, Schiller replied to someone who had noticed he had deleted his Instagram account and asked why. Schiller wrote back that it "jumped the shark when it went to Android."

When Braasch asked for clarification, he got a longer reply from Schiller, who still praised Instagram as a "great app and community." He added that while "that hasn't changed," one of the things he really liked about Instagram was "that it was a small community of early adopters sharing their photographs."

Schiller said that the community has now "grown much larger, the signal to noise ratio is different," which may be as much due to Facebook's acquisition of Instagram as the number of new members that have joined because the app finally made it to Android.

The latter move attracted a great inrush of people who had previously been unable to use it. Referring to the growth, he added "that isn't necessarily good or bad, it's just not what I originally had fun with."

The reply paints his earlier tweet as more humorous than may have initially come across, taking an expected position of an Apple loyalist. It is also possible that he simply reconsidered the more flippant first answer, though he probably did not know his reply to Braasch would be published as well. [via Clayton Braasch]





by MacNN Staff

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Comments

  1. MyRightEye

    Joined: Dec 1969

    +23

    It's utterly unethical

    to be posting private emails like this. Who the h*** does this person think he is. I am glad I do not have friends like this.

  1. MyRightEye

    Joined: Dec 1969

    +5

    Um...

    You censored the word H E L L. For reals?

  1. Titanium Man

    Joined: Dec 1969

    +14

    Hey, MacNN staff

    Your subtitle is dead wrong. He didn't feel the S/N ratio was too high. That would be a good thing. He feels it's too low. Although personally, I've felt it was too low to begin with. Instagram with its filters was a gimmick, basically an admission that "my pictures aren't interesting by themselves, so I need to make them look different." Of course, now that everybody's photos look "different" on Instagram, they all look the same.

  1. dpicardi

    Joined: Dec 1969

    +2

    Titanium Man...

    "Instagram with its filters was a gimmick, basically an admission that "my pictures aren't interesting by themselves, so I need to make them look different." Of course, now that everybody's photos look "different" on Instagram, they all look the same."

    Truer words have seldom been spoken on Macnn...

    I couldn't agree more about instagram and other programs like it.

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