updated 05:05 pm EDT, Thu April 19, 2012
Platform rivalry reaches down to social networks
Apple's senior VP for worldwide product marketing has quit Instagram, reports note. Phil Schiller previously had an account under "@schiller," but that profile has since been deleted. The executive is still on Twitter, and explained in a post that "it [Instagram] 'jumped the shark' when it went to Android."
The move is an unusual extension of the platform rivalry between Apple and Google. Instagram gained most of its userbase as an iOS app, and Schiller may be upset that the Android version is robbing iOS of a unique selling point. The split between Apple and Google extends back to former Apple CEO Steve Jobs, who considered Android "stolen" from iOS and promised to destroy it. Although current CEO Tim Cook is thought to be less aggressive, Apple is nevertheless pursuing numerous patent claims against Android device makers such as HTC, Samsung, and Motorola.