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http://www.macnn.com/articles/12/04/19/platform.rivalry.reaches.down.to.social.networks/

Apple's Phil Schiller quits Instagram over Android version

updated 05:05 pm EDT, Thu April 19, 2012

 

Platform rivalry reaches down to social networks


Apple's senior VP for worldwide product marketing has quit Instagram, reports note. Phil Schiller previously had an account under "@schiller," but that profile has since been deleted. The executive is still on Twitter, and explained in a post that "it [Instagram] 'jumped the shark' when it went to Android."

The move is an unusual extension of the platform rivalry between Apple and Google. Instagram gained most of its userbase as an iOS app, and Schiller may be upset that the Android version is robbing iOS of a unique selling point. The split between Apple and Google extends back to former Apple CEO Steve Jobs, who considered Android "stolen" from iOS and promised to destroy it. Although current CEO Tim Cook is thought to be less aggressive, Apple is nevertheless pursuing numerous patent claims against Android device makers such as HTC, Samsung, and Motorola.


by MacNN Staff

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Comments

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    -21

    what a little baby

    shouldababy's hula bought it your own damn self then.

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    -20

    what a little baby

    shoulda bought it your own damn self then. that was a weird iPad autocorrect.

  1. Jeronimo2000

    Fresh-Faced Recruit

    Joined: Aug 2001

    +4

    Oh please, Phil

    I like the cuddly little fella, but that's just a bit childish.

  1. Makosuke

    Fresh-Faced Recruit

    Joined: Aug 2001

    +4

    Wrong Shark

    He'd have been fully justified in claiming (obviously based on precedent, not any actual change) that Instagram jumped the shark when Facebook bought it, but an Android version doesn't sound much like a shark to me.

  1. chas_m

    Moderator

    Joined: Aug 2001

    +3

    Company man

    Nobody tell him Twitter is available on Android as well. :)

    But seriously, yeah it may be a little childish of him (I mean, last I checked they hadn't pulled out of iOS or anything), but the company has kind of jumped the shark (not because of Android). Hipsters taking terrible photos (for the most part) and trying to make a silk purse out of a sow's ear by filtering the c*** out of it. It was only ever a novelty at best.

    And yes, I have an account. I have used it, when I could think of a situation where their filters might actually enhance a photo. But now the market is flooded with that c***. It can be useful, don't get me wrong, but the appeal is definitely limited and I doubt they'll be ever be much more popular than they are now.

  1. Decodering

    Fresh-Faced Recruit

    Joined: Aug 2011

    +2

    How quickly we forget

    Remember when we couldn't get developpers to create software titles to the Mac? While I don't want to use Android (I personally feel it's a poorly executed rip-off of iOS), I can sympathise with someone who does but can't use software on his or her platform of choice.

  1. Decodering

    Fresh-Faced Recruit

    Joined: Aug 2011

    -2

    How quickly we forget

    Remember when we couldn't get developpers to create software titles to the Mac? While I don't want to use Android (I personally feel it's a poorly executed rip-off of iOS), I can sympathise with someone who does but can't use software on his or her platform of choice.

  1. driven

    Addicted to MacNN

    Joined: May 2001

    +2

    Why?

    Why is everyone repeating themselves with double postings?

  1. driven

    Addicted to MacNN

    Joined: May 2001

    +4

    Why?

    Why is everyone repeating themselves with double postings?

  1. Jeronimo2000

    Fresh-Faced Recruit

    Joined: Aug 2001

    +3

    @driven

    Or, more to the point - why don't those double-posters just use the handy "delete" link in the top right corner of their own post and clean up after themselves?

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