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Intel seen planning for 20-30m ultrabooks in 2012

updated 12:00 am EDT, Thu April 19, 2012

Intel's private goals for ultrabooks maybe leaked

Intel has set ambitious targets for the number of ultrabooks it hopes will sell this year, part suppliers understood late Wednesday. Supposed internal roadmap details passed on to Digitimes had between 20 million to 30 million ultrabooks shipping in 2012. That number would double or triple in 2013, according to the claims, as the supply chain would be truly ready for mainstream adoption, such as reinforced plastic to emulate the rigidity of metal without some of the cost.

As expected, next-wave ultrabooks would arrive after May as low-power Ivy Bridge-era processors arrived. Ultrabooks with touchscreens would still wait until the fall and Windows 8.

The shipments weren't broken down by the manufacturer. To date, category inventor Apple has also been its leader with the MacBook Air accounting for a significant part of its over five million Macs sold in the fall. Acer's Aspire S5, future ASUS Zenbooks, the Lenovo ThinkPad X1 Hybrid, and other second-generation ultrabooks should intensify competition, however, and help Intel reach a goal of having as many as 40 percent of notebooks fit the ultrabook category by 2013.

Early sluggish adoption has mostly been pinned on Windows PC builders not used to developing with the higher-end components that Apple used to define the ultrabook space, including aluminum, solid-state drives, and low-voltage Core i5 and i7 chips. The discovery of cheaper alternatives, such as fiberglass shells and hybrid SSD/rotating hard drive combos, has helped some of these competitors lower their prices at the expense of some quality and performance.

by MacNN Staff



  1. facebook_Jay

    Via Facebook

    Joined: Apr 2012


    "as low-power Ivy Bridge-era"

    Ivy Bridge era... We listening Ivy Bridge since last 5 years...without any considerable market share.... seems, ARM churns up everything....;)

    now a days, even hardware wars are as faster as digital news goes viral.... on youtube/twitter/Greatiful.....

    where the world is heading ?

  1. iphonerulez

    Joined: Dec 1969


    It might be rather difficult to

    dissipate heat with all-plastic cases. They'd really have to engineer efficient air-flow designs.

  1. samirsshah

    Joined: Dec 1969


    sell whatever you can

    in 2012 because 2013 is going to be a year of tablets. (Amazon, Google and Apple and maybe Microsoft).
    2013 is not going to be a good year for Intel.

  1. facebook_Aishu

    Via Facebook

    Joined: Apr 2012


    comment title

    Million books!!!

  1. macnnoel

    Joined: Dec 1969



    A new report claims Intel...estimates...[lots and lots of money]
    A new report claims Microsoft...[we promise this time it will be really really different]
    A new report claims Acer...[mutant virus]
    A new report claims [nsert vendor X here]...[insert the next Apple X device Killer/beat Apple/CEO undergo transsexual operation to turn company around/grandiose claims here]

    "Insanity is...doing the exact..same f***ing thing over and over again..and....expecting s**t to change."

  1. DaJoNel

    Joined: Dec 1969


    How can Intel plan

    When they don't make computers?

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