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Intel, Microsoft said hoping Windows 8 pushes iPad under 50%

updated 08:10 am EDT, Wed April 18, 2012

Intel and MS hope iPad loses majority market share

Taiwan-area contract manufacturers claimed Wednesday that Intel and Microsoft have ambitious aims of reducing the iPad's dominance of tablets. The Digitimes contacts understood the Wintel combination wanted the iPad down from 70 percent share, as it has had in the past, to under 50 percent by mid-2013. For Intel, Lenovo's strength in its native China would be a key factor.

Both would operate on the assumption that, similar to the traditional Windows PC model, the sheer volume of Windows 8 tablets would drag Apple's share down. About 32 Windows 8 tablets would be in the market by the end of the year, with Acer, ASUS, Dell, HP, Lenovo, and Toshiba all believed in the pipeline. Acer and Lenovo, at a minimum, would try to undercut Apple by pricing tablets as low as $300 while topping out at $1,000. White-box (small and often unknown) vendors may try to go under $300 to fend off low-end Android tablets.

The Intel-based version of Windows 8 would reportedly ship slightly early, in September, while the ARM-oriented Windows 8 RT would come "later."

Whether or not the details reflect the actual goals of Intel and Microsoft, the claim may be optimistic. While Apple's actual market share may be lower, most of the shift has come from Amazon's Kindle Fire. Gartner analysts, while not prescient, also the iPad keeping a comfortable lead for the next few years while Windows 8 would remain a distant third.

Microsoft faces several obstacles to acceptance of Windows 8 tablets, such as their potentially higher overall prices, a lack of native apps at least at first, and a change in public fortune. Some European carriers have called the Windows name a liability which, if transferred to tablets, could see users shun the experience.

by MacNN Staff



  1. Blairmc

    Joined: Dec 1969


    Yes, but

    You've got to make a good product for people to buy it.

    None in sight.

  1. BigMac2

    Joined: Dec 1969


    comment title

    Intel and microsoft has already proved in the last decade an x86 tablet won't do well on the market. We have yet to see the any tablet that have been announce by Balmer in reaction to the iPad 3 years ago.

  1. mytdave

    Joined: Dec 1969


    uh huh

    I have a bridge in Brooklyn that's for sale...

  1. Jeronimo2000

    Joined: Dec 1969



    Such a funny little word. Can sound desperate, in certain situations.

  1. facebook_George

    Via Facebook

    Joined: Apr 2012


    Windows 8

    My experience has left me completely unimpressed with Windows 8. There are those who will love it just like they do with android - because it isn't Apple - not because it's better.

  1. Foe Hammer

    Joined: Dec 1969


    In Tomato-Based Condiment Terms ...

    ... the world of true tablets break down as:

    Apple = Heinz Ketchup
    Samsung = Hunts Ketchup
    ASUS et. al. = Del Monte Ketchup
    Amazon = WalMart Great Value Ketchup
    Windows = 1 tsp. of Amazon in a foil packet. Sitting on the pavement. In the middle of I-75. In Florida. Two days before Spring Break starts.

  1. Mr. Strat

    Joined: Dec 1969


    Hope & change?

    They can hope all they want, but it's not gonna happen.

  1. DaJoNel

    Joined: Dec 1969


    First sign of failure

    They "hope" their product will be popular.

  1. iphonerulez

    Joined: Dec 1969


    If Windows tablets didn't sell well

    for ten prior years, I wonder why they think they will sell well now. Is it because tablets are the rage with consumers or something like that? I realize that Microsoft and partners have greatly tried to improve upon the hardware aspect of it, but there's still the odd idea of trying to run a full desktop OS on a thin tablet with limited internal space and battery life. I'm assuming that a bulkier OS needs that much more in the way of hardware resources to run efficiently, but maybe I'm wrong about that. I'm not saying that no one will buy Windows 8 tablets, but I honestly don't see the need for most consumers to purchase a Windows 8 tablet for all the extra things it's supposed to be able to do that will lure consumers away from the iPad.

  1. jdonahoe

    Joined: Dec 1969


    Market saturation

    That may work for business computers, but not for personal devices like a tablet. How 32 (probably and counting) different models is going to anything but put Acer, ASUS, Dell, HP, Lenovo, and Toshiba into a deeper hole. Windows 8 may actually put a few of them out of business.

    The only way any of these companies will be able to make a profit is for Intel and Microsoft to substantially reduce the amount they charge for chips and software.

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