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Apple, others take flak from Greenpeace on 'cloud' pollution

updated 12:05 pm EDT, Tue April 17, 2012

Google, Facebook named among better firms

Apple, Amazon, and Microsoft are among companies Greenpeace is criticizing in a new report on sourcing clean power for datacenters. The activist organization has rated a little over a dozen Internet-based companies on factors like their consideration of clean power when picking a location, their advocacy for the idea, and how transparent their clean power strategy is. Apple and Amazon have each been given Fs for their location choices; some examples are Apple's datacenter in North Carolina, and Amazon's presence in Northern Virginia, both of which are said to be dependent on a mix of coal and nuclear power.

The two companies have been rated D and F for transparency, respectively. Doing somewhat better in this regard is Google, which recently published its energy footprint for the first time. Facebook has also received some praise; while Greenpeace was extremely critical of the company in 2011, is is said to be making a better commitment to clean power, and in fact choosing locations like Sweden that allow much of a datacenter's energy to come from clean sources.

Apple is working on alleviating at least some of the impact of its North Carolina facility. A solar array is in development, as is a fuel cell facility. How much of Apple's power requirements can be met by renewable energy is uncertain.

by MacNN Staff



  1. Blairmc

    Joined: Dec 1969


    I wonder

    What powers Greenpeace's computers?

  1. apple4ever

    Joined: Dec 1969



    These people do more to hurt their own cause then an anti-environmental organization could ever hope to.

    Did they not read about Apple's plays to add renewable energy? Jeez.

  1. caribousteaks

    Joined: Dec 1969


    comment title

    Greenpeace should be given an F for existing.

  1. Mr. Strat

    Joined: Dec 1969


    Who cares?

    Who cares what Greenpeace thinks about anything? What a worthless organization!

  1. Paul Huang

    Joined: Dec 1969


    Greenpiece = attention


  1. noibs

    Joined: Dec 1969


    It's all politics

    Underneath all the BS is the fact that datacenters are being built outside the heavily unionized states. Greenpeace, is, above all else, a leftist, socialist organization that can't stand this. GTH Greenpiece (sic).

  1. facebook_Brian

    Via Facebook

    Joined: Apr 2012


    Not good science

    I'm pleased to see the majority of commenters here not being swaying by Greenpeace's intellectual dishonesty tactic of trying to promote their ideology by misrepresenting it as science. Nuclear is the only clean, carbon-free technology that has the potential to meet all the world's energy needs.

  1. Schatz

    Joined: Dec 1969



    Don't these guys have some whales to hump?

  1. freddymac

    Joined: Dec 1969


    whales to hump?

    They can go out in those old boats they have and suck down hundreds of gallons of diesel a day to help their cause. F@#%ing Morons!!!!!!!!!!!!

  1. bsnoel

    Joined: Dec 1969


    Once Again, no one cares.

    Since when is anything that Green Fleece has to say even remotely newsworthy? File this story under the heading "Who Cares".

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