toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

T-Mobile's Carly goes 'bad' in ad strategy switchup

updated 02:30 pm EDT, Tue April 17, 2012

Carly goes biker for speedy 4G spot

T-Mobile's friendly, familiar brand representative Carly has received a makeover in a new commercial kicking off a new direction in the mobile provider's marketing efforts. The first commercial with a "brand new Carly" sees her trading her usual friendly sundress for the edgier attire of a motorcycle rider.

The new commercial urges viewers to test drive T-Mobile's 4G network and drops a clue as to an impending phone launch, as Carly sets down an HTC One S before she changes into her riding suit.

For T-Mobile, the campaign is meant to rekindle life in its campaign and generate interest in its brand now that AT&T has dropped its merger attempt over government anti-competitive concerns. The carrier is currently in a holding pattern where it has to focus on its Android and Windows Phone lines even as it changes its network to support the iPhone.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented