updated 08:05 pm EDT, Mon April 16, 2012
Telstra customers get MOG at no data cost
In its first endeavor away from American shores, subscription music service MOG announced an exclusive partnership with Telstra, one of the largest telecom companies in Australia. The deal will give bring access to MOG's music catalog to Telstra's more than 13.3 million mobile customers.
Through the partnership, Telstra customers will gain access to MOG's catalog for a monthly fee. MOG's services will be open to all Australians, but only Telstra customers will be able to stream and download music from MOG without that usage being reflected in their data plans.
While the deal is MOG's first international move, it is by no means MOG's first partnership. The company, founded in 2005, has pursued partnerships with home electronics companies and car manufacturers in order to get its services near the ears of listeners. Despite these efforts, MOG remains small in comparison to streaming giant Spotify, and was recently rumored to be a target for acquisition by Beats Audio.