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LG launches 3D World service for premium 3D content

updated 11:25 am EDT, Mon April 16, 2012

LG brings 3D World to Cinema 3D TVs in 70 markets

LG Electronics on Monday launched 3D World, a content service for owners of the company's Cinema 3D Smart TVs, in 70 countries. The service replaces the original 3D Zone Smart TV app that came out in 2011, and lets users access what is billed as high-quality 3D content through a dedicated shortcut icon on the connected TVs' Home Dashboard. Owners of 2011 Cinema 3D Smart TVs will be able to get access to the service using an app, while 2012 TVs will have it built into the Home Dashboard as part of a streamlined card system.

Users will get access to 3D content in a number of categories that include entertainment, sports, documentary, kids, and lifestyle. LG isn't releasing numbers as to how many or what kind of programs will be available. It's also not likely that most live sports games will be available in 3D, as the market and demand is still small.

The 3D World is LG's latest attempt to appeal to customers in a market that's not getting the kind of consumer adoption rates that many players in the industry have hoped for, with competitor Samsung among them.

by MacNN Staff



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