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Sao Paulo, Brazil names street after Apple co-founder Jobs

updated 02:45 am EDT, Fri April 13, 2012

Avenue is near Brazilian Foxconn factory

The mayor of a Brazilian city in Sao Paulo where Foxconn has one of its few foreign factories has renamed one of its streets near the facility "Avenida Steve Jobs" in honor of the late co-founder of Apple. The factory in Jundiai is said to be producing new iPhone 4 and iPad 2 units, and CEO Tim Cook has said in public remarks that Brazil is an area of "major growth" for the company in the coming years.

The road named for Jobs feeds into the Anhanguera highway, reports AppleInsider, along which the Foxconn factory is located. Apple only recently won approval to sell the Brazilian-made iPhone 4 units in the country, and is expected to also win approval to sell locally-produced iPad 2s. The locally-made units should be dramatically cheaper than those produced in China due to Brazil's high import tariffs.

Mayor Miguel Haddad approved the name change at a city council meeting late last month, according to Brazil's MacMagazine. The proposal of naming a street in Jobs' honor was originally made one day after his death in October.

The street naming joins a growing list of dedications and posthumous awards for Jobs, who created Apple with Steve Wozniak and Ron Wayne and was head of the company twice, from 1976-1985 and then again from 1997 until shortly before his death. Most recently, the Disney movie John Carter was dedicated to Jobs on the request of director Andrew Stanton.

by MacNN Staff





  1. mac_in_tosh

    Joined: Dec 1969


    I don't get it.

    Brazil is a fairly developed country, so I assume the workers in Apple's plant there are not treated like near-slaves as in China. So then why can't Apple take some of their $46 billion profits and build some plants in the U.S.?

  1. ricardogf

    Joined: Dec 1969




    You are right; Brazil's high costs, rigid labor laws and wide social safety nets ensure that it will never be a sweatshop like China (although average salaries for those Foxconn workers would still be lower compared to similar functions in the US, taking into account current productivity levels and living costs in both countries).

    But the point here is threefold: to reduce local prices for the gigantic Brazilian market, to provide Apple with a much more stable and Western source of devices and to facilitate the exporting of such devices to the rest of South America as the case may be.

    As for the US, I sincerely believe that Apple must be considering a move there, especially for political reasons - however, they will be waiting for some sort of tax holidays before they bring those billions back in the US.

  1. ZinkDifferent

    Joined: Dec 1969


    Brazilian Market

    As Ricardo pinted out, the Brazilian factories are mainly to sell into the Brazilian and South American markets, and thus reducing the high product costs by avoiding the Brazilian import taxes of several hundred percent.

    Brazilian workers, due to much lower costs in Brazil, also still earn significantly less than a US factory worker would earn - not to mention that the costs of running the factory are significantly less.

    Jobs was serious when he said "those jobs aren't coming back" to the US - they won't, tax holiday, or not.

  1. syzygi

    Joined: Dec 1969


    More than that

    Actually they had to get special permission is sell the Made in Brazil products in Brazil. It's a move not to keep all of Apples eggs in one basket and avoid what happened to the hard drive market several months ago.

  1. testudo

    Joined: Dec 1969



    The only reason Foxconn built a plant in Brazil was because the import taxes on stuff made outside of the country are incredibly high. it's the brazilian way of "getting people to buy local stuff".

    This has nothing to do with cheaper labor, not putting eggs in one basket, etc.

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