updated 12:50 pm EDT, Thu April 12, 2012
Part of 'iTunes VIP' program
Apple is now offering special discounts at the online Apple store for some or all iBookstore publishers, TUAW reports. Buyers must go through iTunes Connect, but discounts on computers can range from $60 off the cheapest Mac mini to $500 off the base-level Mac Pro. The major limitation is quantity, as shoppers are said to be restricted to two Macs, two iPods/iPads, and one Apple TV.
The discounts are also described as part of a new iTunes VIP program. Little else is known about the effort, but the company may be trying to attract more small publishers to the iBookstore. The company has been growing efforts to compete with Amazon in this area, most notably by releasing the free iBooks Author tool late last year.