updated 07:15 pm EDT, Thu April 12, 2012
ATT, Nokia see early Lumia 900 sell-outs
AT&T showed early clues that the Nokia Lumia 900 may be selling well enough to be positive for the company. Retail president Paul Roth in remarks late Wednesday asserted to the Wall Street Journal that sales had 'exceeded expectations.' At least some stores had sold out, most often of the more distinctive cyan model, by Tuesday night.
The sales came before Nokia and AT&T gave a $100 credit that dropped the price to free on contract until April 21.
How many actual sales had taken place remained a secret and may still be in relatively low numbers. Anecdotal reports have had some stores getting only slightly more than a dozen units, which at 2,200 stores wouldn't constitute large volumes in the modern era.
Clearing out still points to healthy initial demand and a positive sign for Microsoft and Nokia, both of which have been scrounging for better results for more than a year. Nokia's selling two million Lumias in the first quarter of 2012 wasn't enough to offset Symbian's rapid decline or to significantly challenge Android and iOS. Microsoft has seen Windows Phone continue to drop and has been lacking a halo device to rally attention and create a clear incentive to buy beyond Apple or Google.
Nokia and Microsoft together have been πinched not just by high-end Android and iPhone devices but the low-end in Android. Chinese companies like Huawei and ZTE can often undercut Windows Phone using Android, and cheap Windows Phones like the Lumia 610 are yet to ship.