toggle

AAPL Stock: 122.37 ( -0.62 )

Printed from http://www.macnn.com

Nintendo taps Joel McHale for mature, faux-viral 3DS ad

updated 01:15 pm EDT, Wed April 11, 2012

Joel McHale explains viral video to Nintendo

Nintendo has created a YouTube video (below) advertising the 3DS with comedian Joel McHale. In a staged meeting, McHale from The Soup and a Nintendo representative simultaneously discuss how to make and subsequently create a viral video using typical clichés.

The video begins with a documentary style shot of the meeting, starts to point out and use the ways that a company manufactures a viral clip, accelerating quickly to including bikini-clad models and staff in character costumes, becoming less subtle and more blatant as the clip progresses.

Although it is a marked shift in targeting to an older audience than usual for the 3DS, it's doubtful the clip will generate interest to the same levels the Isaiah Mustafa Old Spice adverts attained. The film has generated a quarter of a million views in six days on YouTube, compared to Old Spice's 23 million views within 36 hours.





by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented