AAPL Stock: 117.34 ( -0.96 )

Printed from

Nielsen: Most tablet/smartphone users watch TV at same time

updated 10:25 pm EDT, Thu April 5, 2012

Simultaneous use prevalent in US market

The majority of smartphone and tablet owners in the US use their mobile device several times a week while watching television, according to survey data published by Nielsen. The trend was shown to be strongest in the US, where 88 percent of tablet owners and 86 percent of smartphone owners reported simultaneous usage at least once in a 30-day period.

Nearly half of American tablet owners use the device at least once a day while watching TV, while more than a quarter of the respondents reported simultaneous use several times a day. Smartphone usage is said to be only slightly lower.

The data, which was collected in the fourth quarter of 2011, suggests device owners in the UK also account for strong simultaneous usage for tablets, and higher overall numbers than the US when tracking smartphone occasional and frequent smartphone usage while watching TV.

Italians and Germans, in contrast, were shown to be the least likely to engage in both activities at the same time.

"The most frequent tablet or smartphone activity across all countries while also watching TV was checking email -- either during a commercial break or during the show," Nielsen wrote in a blog post. "Yet device owners also seem to engage with content related to the TV as well, either by looking up information related to the show or looking for deals and general information on products advertised on TV."

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented