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Apple patents packaging with built-in electronics

updated 03:15 pm EDT, Thu April 5, 2012

Future Apple packaging may have sensors?

A new US patent from Apple suggests the iPhone maker wants to rethink the way products are packaged. Hardly an indication of a product due to ship anytime soon, the patent describes an "electrical trace" molded into or printed onto the packaging. The so-called "active electronic media device packaging" will also require at least one method of wireless power transmission to light up the package.

The patent application is fairly recent, as it was made on December 12, 2011. The patent would account for shoppers' contact, as well, as it discusses an integrated position, orientation, and movement (POM) sensor. It could be used to ensure the package switches on only when a potential customer walks by or isn't on when there is another product covering it on the shelf. [via Engadget]

by MacNN Staff



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