toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

Pulse teams up with magazine publisher Bonnier

updated 01:50 pm EDT, Wed April 4, 2012

Pulse signs its biggest content deal with Bonnier

Reading app aggregator Pulse has boosted its content by making a deal with magazine publisher Bonnier, TechCrunch revealed. Bonnier will let Pulse app users access 20 of its special-interest magazines, including Scuba Diving, Parenting, Sound + Vision, and others. While Pulse has some 300 content partners in place right now, this deal is said to be its biggest to date.

The two made a deal to bring Popular Science to Pulse in July of last year. That proved very successful, with Pulse subscriptions going from 60,000 to over three million in January. It's one of the most popular magazines available on Pulse, the company said.

Akshay Kothari, the founder and CEO of Pulse, does plan to make money on the content within its app. This may include targeted ads but a "significant audience" needs to be built first.

Bonnier offers 28 iPhone apps and 66 for the iPad for its various magazines.






by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented