toggle

AAPL Stock: 122.85 ( -0.54 )

Printed from http://www.macnn.com

Beats Audio chief confirms look into subscription music

updated 07:35 pm EDT, Wed April 4, 2012

Beats looks into subs but won't confirm MOG deal

Beats Audio co-creator Jimmy Iovine gave some of the first signs of a possible buyout of MOG in an interview on Wednesday. Although stopping short of confirming the deal directly, he mentioned to Bloomberg that Beats was "looking at this area." His company wouldn't try to encroach on iTunes' pay-per-track formula, which was largely secure, but saw a deficit in the subscription field.

"Right now, subscription music online is culturally inadequate," Iovine said. "It needs feel. It needs culture. What Apple has in the downloading world is very, very good. But subscription has an enormous hole in it, and it's not satisfying right now."

Were Beats to have its own service, it wouldn't just be a 'utility' as with others. There was a "magic trick" to what Beats wanted that had to be kept secret, he said. MOG has been considered a relatively straightforward music streaming service and would suggest extra work from Beats if the two are connected.

The plans as rumored would give Beats some level of autonomy over its future, possibly leading to its own device store and support for iOS along with the expected Android and possibly Windows Phone. However, its rumored $12 million acquisition of MOG may be a deal made on HTC's behalf to once again give it a music service after its Listen portal failed.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented