updated 07:40 am EDT, Tue April 3, 2012
Nokia to hold special event in NYC for Lumia 900
Microsoft posted word late Monday that Nokia will be holding a special event in New York City to formally launch the Lumia 900. The gathering, at Times Square on April 6 at 7PM, will have a "special guest" performing, Nokia's marketing copy said. It didn't name the guest, although Canadian electronic musician Deadmau5 oversaw a similar event in London for the Lumia 800.
The effort comes two days before the formal launch and emphasizes the importance of the Lumia 900 for AT&T, Microsoft, and Nokia alike. AT&T has claimed that the Windows Phone would have a larger launch than the iPhone, with several weeks of heavy promotion and a treatment normally reserved for Apple. The pricing for the phone itself, which costs $100 on contract and less at some retailers, is also part of the strategy as it makes the Lumia 900 one of the most affordable LTE phones to date.
Microsoft has been conducting its own indirect campaign by extending its Windows Phone challenges until just a day before Nokia's event. Although not confirmed, it may be intended to spark interest in the platform as a whole before the intended flagship arrives. [via WPCentral]