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Neil Young trademarks names for next-gen audio format

updated 06:35 pm EDT, Tue April 3, 2012

Neil Young takes active steps on quality audio

Neil Young's plans to work on an improved digital audio format may not be waiting for Apple cooperation. Six USPTO trademarks were made public in the past few days for names implying a new audio format or a matching service, such as 21st Century Record Player, Earth Storage, Storage Shed, Studio Quality Sound (SQS), and Storage Shed. The timeframe for the full comment and approval system would clear the trademarks no earlier than the end of this year despite the trademarks having first been submitted last June.

A quiet mention buried in a press release for Neil Young's memoir from September has suggested that the actual method may be called Pono. The development would provide the "highest digital resolution possible" and match studio-level audio, it said. Whether or not the name holds isn't certain, as it would predate any actual implementation by more than a year.

Young hasn't made any official announcements. However, he had famously described talking to the late Steve Jobs about working on hardware or software that could hold 30 reference-level albums. The Harvest composer is well known for pursuing audio quality he feels has been lost, even with 'lossless' audio formats, and went so far as to publish music on Blu-ray years before adoption truly reached the mainstream.

Any format and service might have to wait for widespread use, even if it received official Apple cooperation. Existing codecs such as Apple Lossless and FLAC themselves cut the maximum capacity of even a 64GB player from tens of thousands of songs to a few thousand, assuming no other content. A larger format would reduce that range further still and would reduce the number of people who could consider using the technology. [via Rolling Stone]




by MacNN Staff

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Comments

  1. DiabloConQueso

    Joined: Dec 1969

    +5

    Bah...

    ...21st Century Record Player, Earth Storage, Storage Shed, Studio Quality Sound (SQS), and Storage Shed...

    Well, that's one way to artificially inflate the number...

  1. bobolicious

    Joined: Dec 1969

    -5

    bring it on...

    ...audio quality is the main reason I don't buy itunes - well that & the legal agreement that I might ask if anyone on the planet has made the time to read, in exchange for the right to listen to a $0.99 song...?

  1. facebook_Vera

    Via Facebook

    Joined: Apr 2012

    +7

    what?

    "well that & the legal agreement that I might ask if anyone on the planet has made the time to read"
    either translate what you said to something understandable or point to the specific part that you're referring to. are you one of those people who thinks iTunes audio still has DRM?

  1. peaksutah

    Joined: Dec 1969

    -4

    +1 bobo

    Vera, bobo's point was pretty clear, even if it lacked specifics. DRM play restrictions have been removed. But "Purchased AAC files" still have your account info embedded into the file(s). And iTunes AAC files bind you to a iTunes Store legal agreement. I'm pretty sure that's what bobolicious was referring to.

  1. testudo

    Joined: Dec 1969

    0

    Re: what?

    either translate what you said to something understandable or point to the specific part that you're referring to. are you one of those people who thinks iTunes audio still has DRM?

    The legal agreement. You know, the EULA that you have to click OK to, that is like 50 pages long, and explains in glorious legal detail what you are allowed and not allowed to do with said music. You know, the one that seems to change every month, but few people actually read (or can read) because who has the time to read it every month.

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