AAPL Stock: 117.81 ( -0.22 )

Printed from

Louis CK gig reverses roles, to use TV as ad for online show

updated 06:45 pm EDT, Fri March 30, 2012

Louis CK online-first video to air on TV

Louis CK's successful online-only comedy video is promising to reverse the traditional model again through a TV deal. The Live at the Beacon Theater show will air on FX mostly uncensored in what Louis described as a "commercial, sort of" for the online version. FX president John Landgraf has noted that it could see the show qualify for an Emmy award.

The popular show Louie also gave the comedian a sense of "loyalty" to FX that helped the decision.

Most TV networks and content producers still see the Internet as a promotional tool, since it both has lower overall viewership and its ad revenue, when relevant, is lower than on TV. Louis CK's approach has been credited to a combination of a relatively low $5 price and selling it as an unprotected, standard video that could play on nearly any computer or device, giving it maximum exposure. Whatever reduced viewership existed was compensated with Louis and crew getting much more of the income, as they had none of the overhead of DVD or TV production.

A handful of other well-known comedians have since followed suit, including Aziz Ansari and Jim Gaffigan. If successful, they may establish a pattern where avoiding DVD and TV is more common. [via New York Observer]

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented