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NBC pilfers Apple's Xcode icon for home improvement show

updated 03:00 am EDT, Fri March 30, 2012

Demonstrates difficulty of copyright enforcement

Broadcaster NBC has put up a temporary "casting" and promotional web page for a forthcoming show called Home Transformers that is modelled on the current home-construction and remodeling trend in reality TV shows. In putting together the site, however, the web developer the network is using appears to have "borrowed" a graphic straight from the most valuable corporation on the planet -- Apple. The page is using the icon for Xcode as part of its layout.

The error was spotted by TheNextWeb and used as an example of the kind of problems a casual regard for copyright can create in an age where harsh penalties for exactly this kind of unauthorized web use of copyrighted artwork is being actively contemplated. NBC is not the first to run into such seeming hypocrisy -- having recently sent a letter to suppliers calling "theft" of its programming the greatest risk the company faces -- but it illustrates the complexity of copyright issues concerning art found on the Internet.

In February, music and music video copyright enforcer Vevo was accused of streaming a pirated live presentation of the Super Bowl to a private party without paying for a license. The RIAA and MPAA have both been caught downloading music torrents and fake movie torrents in an effort to track downloaders.

The contractor who developed the page for NBC will likely modify it once word gets back to the parent company, but the incident will be seen as another chink in the armor of content creators who go after casual downloaders. Given the recent court dust-up between Asus' flagship Android tablet and Hasbro's claim of trademark infringement, NBC may also want to re-think the use of the word "Transformers" in the new show as well. [via TheNextWeb]

The NBC show page

Apple's Xcode page on the Mac App Store

by MacNN Staff



  1. mqualben

    Joined: Dec 1969


    Spock is not impressed...

    ...with lame-a** web developer's effort: insert stolen XCode logo into unaltered default WordPress theme, add background image (keep filename the same as where you got it) and re-use questionable header image, profit. Considered adding this site to

  1. Jeronimo2000

    Joined: Dec 1969


    I continue to be amazed...

    ... how people seem to think they can get away with stuff like that. Are they just too stupid? Or do they consider the rest of the world to be stupid enough to fall for a stunt like that?

  1. MhzDoesMatter

    Joined: Dec 1969



    Would it make any difference if the site was made in iWeb? No?

  1. facebook_Aryu

    Via Facebook

    Joined: Mar 2012



    I am an unemployed artist, and seeing such blatant copyright infringement by a brainless and uncaring "professional", knowingly putting his/her employer into legal and financial harm, should be fired immediately.

    But, I'd fire him just for being an incredibly lazy idiot to use Apple as the source for copying. It would be incredibly easy to use it as a source of inspiration, and create your own original art.

    I cannot express how much it burns my bottom to see such overpaid, untalented, idiots as I sit here eating the last serving of generic oatmeal for breakfast.

  1. c4rlob

    Joined: Dec 1969


    Indicative of most creative now

    This may be an extreme case, but just indicative of the direction of most creative and production quality these days. From the blatant ripoff of an Apple icon to the blatant ripoff of the "Transformers" theme and its exploding-metallic-michael-bay-camera-sun-flare-effects.

  1. climacs

    Joined: Dec 1969


    no worries

    when the webmonkey gets canned, he can always apply for a job at Samsung where ripping off Apple is practically a job requirement.

  1. facebook_Tim

    Via Facebook

    Joined: Mar 2012



    "Do you want a chance to show America what you are brilliant at?"

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