updated 10:10 am EDT, Wed March 28, 2012
LTE tech advertised but not supported locally
The Swedish Consumer Agency is also contemplating an investigation into the marketing of the 4G support on the third-generation iPad, a lawyer with the agency tells the Wall Street Journal. Marek Andersson says that the SCA has received several complaints about Apple marketing, specifically about it promising 4G support even though Swedish iPad buyers can't activate LTE. While Sweden does have extensive LTE coverage, the 700MHz and 2,100MHz bands the iPad uses are already occupied by TV and 3G traffic in the country.
LTE is so far only functional on iPads in two regions, Canada and the US. "One may rightfully ask if the marketing of the new iPad is misleading," says Andersson. "The question is whether this information is clear enough in Apple's marketing."
Because Apple has yet to establish a corporate office in Sweden, the SCA will have to bring any complaints to the company's European headquarters in Ireland. Sweden's actions follow in the wake of a probe by the Australian Competition and Consumer Commission, which likewise noted that the iPad's LTE doesn't work outside of North America. Apple has agreed to issue refunds to Australians who were expecting 4G support.