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Study: up to 24 percent of US customers to buy new iPad

updated 02:05 am EDT, Tue March 27, 2012

Survey covered 'younger, tech-savvier' sample

A new survey from Baird Equity Research paints an even brighter picture for Apple's iPad, with nearly 40 percent of a sample of 488 US citizens saying they plan on buying either the new iPad or the discounted iPad 2 in the next three months. In a similar group of non-US respondents, 51 percent indicated that one of the two current iPads models were in their short-term future. The poll's sample was said to be a "younger, tech-savvier group on average."

Fortune reports that among existing iPad owners, nearly half said they plan to buy the new iPad even though 35 percent of that group already own an iPad 2. The result does not necessarily suggest that users are replacing the iPad 2, but may be expanding the number of iPads in the household, "handing down" the 2011 model to others. While 48 percent were previous iPad owners, another 42 percent who planned to buy said the iPad would be their first tablet of any kind.

Of the US buyers, 24 percent planned to get the new iPad, while 15 percent will buy the iPad 2, now $100 less than its original retail price. Some 28 percent said they were purchasing an iPad instead of a laptop, but about half of overall respondents indicated that the iPad was an additional technology purchase rather than replacing anything.

For buyers, the Retina Display was the top reason cited for purchasing, with 28 percent of the people saying they will buy one giving that as the top reason. The A5X processor was cited by 17 percent and LTE as a top reason by 17 percent of buyers. Among non-buyers, 60 percent said the factor holding them back was price.

The poll found that 36 percent of respondents said they plan on getting the LTE version, though the survey also uncovered a general ignorance on the specifics of what "LTE" actually means. Of the group that said they new what 4G was (about 41 percent of respondents), only 13 percent correctly identified LTE as an acronym for "Long Term Evolution." Most of those that said they were buying the LTE iPad planned on using the cellular connectivity on a daily basis. [via Fortune]





by MacNN Staff

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