toggle

AAPL Stock: 102.39 ( + 0.14 )

Printed from http://www.macnn.com

Rovio: no plans for Angry Birds Space on Windows Phone 7 [U]

updated 07:15 am EDT, Fri March 23, 2012

Rovio says Angry Birds Space a no go for WP7

(Update: Rovio CEO denies it) A notable, and somewhat surprising, omission from yesterday's global launch of Angry Birds Space across multiple platforms was a Windows Phone 7 version. In what may amount to a significant blow to the prestige and perceived value of the Windows Phone 7 platform, Angry Birds Space developer Rovio told Bloomberg that it has no plans at all for a WP7 version. This is despite its original version of Angry Birds remaining one of the top sellers on the WP7 Marketplace.

The news is perhaps worse for highest profile hardware backer of the Windows Phone 7 platform, Nokia. In a bitter twist for the struggling Finnish phone giant, software developer Rovio is also Finnish and its headquarters is even based in the same Espoo, Finland, office park as Nokia's headquarters. Yet, Rovio's chief marketing officer Peter Vesterbecka said that to develop a version for the Windows Phone platform as well as Apple's iOS and Android would be too expensive and also carries with it technical complexities.

'If you look at activations, Apple's iOS and Android are clearly bigger than any other platform,' Vesterbacka said. 'We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. With Windows Phone it's a lot of work to technically support it,' he added.

'We're the No. 1 app in the Windows Phone app store, but it's a big undertaking to support it, and you have to completely rewrite the application,' Vesterbacka said of Rovio's current stance.

Rovio currently employs around 300 employees and has also launched a successful plush toy business with sales of over 25 million units, as well as a new book division selling both cookbooks and comics. But the incredible success of its gaming franchise has produced some Apple-like sales figures.

'Angry Birds may reach a billion cumulative downloads in the next few months, boosted by the introduction of Space, and 2 billion by the end of the year,' he predicted. However, it would seem that the Windows Phone 7 platform will not play any great part in reaching these remarkable milestones.

When asked about the development, a Nokia spokesman offered no comment.

Update: Company CEO Mikael Hed denied that Rovio wasn't developing for Windows Phone. No set date was in mind, which would still put it past the Android and iOS releases. "We are working towards getting Angry Birds Space to WP7," he explained to Reuters/em>.





by MacNN Staff

toggle

Comments

  1. SockRolid

    Joined: Dec 1969

    0

    Not worth the effort

    Re: "This is despite its original version of Angry Birds remaining one of the top sellers on the WP7 Marketplace."

    Big fish in a small pond.

  1. dliup

    Joined: Dec 1969

    +4

    paid

    I bet Microsoft had to pay them to make W7 version

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in m ...

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

toggle

Most Commented