AAPL Stock: 124.75 ( -1.42 )

Printed from

Rovio: no plans for Angry Birds Space on Windows Phone 7 [U]

updated 07:15 am EDT, Fri March 23, 2012

Rovio says Angry Birds Space a no go for WP7

(Update: Rovio CEO denies it) A notable, and somewhat surprising, omission from yesterday's global launch of Angry Birds Space across multiple platforms was a Windows Phone 7 version. In what may amount to a significant blow to the prestige and perceived value of the Windows Phone 7 platform, Angry Birds Space developer Rovio told Bloomberg that it has no plans at all for a WP7 version. This is despite its original version of Angry Birds remaining one of the top sellers on the WP7 Marketplace.

The news is perhaps worse for highest profile hardware backer of the Windows Phone 7 platform, Nokia. In a bitter twist for the struggling Finnish phone giant, software developer Rovio is also Finnish and its headquarters is even based in the same Espoo, Finland, office park as Nokia's headquarters. Yet, Rovio's chief marketing officer Peter Vesterbecka said that to develop a version for the Windows Phone platform as well as Apple's iOS and Android would be too expensive and also carries with it technical complexities.

'If you look at activations, Apple's iOS and Android are clearly bigger than any other platform,' Vesterbacka said. 'We want to be on all screens, but we have to consider the cost of supplying the smaller platforms. With Windows Phone it's a lot of work to technically support it,' he added.

'We're the No. 1 app in the Windows Phone app store, but it's a big undertaking to support it, and you have to completely rewrite the application,' Vesterbacka said of Rovio's current stance.

Rovio currently employs around 300 employees and has also launched a successful plush toy business with sales of over 25 million units, as well as a new book division selling both cookbooks and comics. But the incredible success of its gaming franchise has produced some Apple-like sales figures.

'Angry Birds may reach a billion cumulative downloads in the next few months, boosted by the introduction of Space, and 2 billion by the end of the year,' he predicted. However, it would seem that the Windows Phone 7 platform will not play any great part in reaching these remarkable milestones.

When asked about the development, a Nokia spokesman offered no comment.

Update: Company CEO Mikael Hed denied that Rovio wasn't developing for Windows Phone. No set date was in mind, which would still put it past the Android and iOS releases. "We are working towards getting Angry Birds Space to WP7," he explained to Reuters/em>.

by MacNN Staff



  1. SockRolid

    Joined: Dec 1969


    Not worth the effort

    Re: "This is despite its original version of Angry Birds remaining one of the top sellers on the WP7 Marketplace."

    Big fish in a small pond.

  1. dliup

    Joined: Dec 1969



    I bet Microsoft had to pay them to make W7 version

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Griffin Twenty

A few years ago Griffin launched the original Twenty, a small digital amp that used an AirPort Express to turn any set of passive spea ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill th ...


Most Commented