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LG hopes to recover, sell 50% more smartphones in 2012

updated 02:20 pm EDT, Tue March 20, 2012

LG sees LTE and quad-core reviving phone health

LG's mobile division lead Jong-seok Park in commentary Tuesday was hopeful of much stronger smartphone performance in 2012. He saw LG shipping 35 million smartphones this year, a 50 percent hike over 2011. Much of the push outlined to the Korea Times would come from eight million LTE-ready smartphones like the Optimus Vu.

Along with 4G, quad-core phones like the Optimus 4X HD and the proliferation of HD screens and video in the line would be the key to regaining a "once-lost brand awareness," Park thought. The L-Style phones would purportedly help by reviving the fashion-oriented focus not seen for the past few years.

LG has been showing early signs of recovery, although its smartphone profits and share still pale next to both its fellow Android supporter Samsung and to Apple. Both companies shipped more smartphones in the fall than LG hopes to ship all this year. A 50 percent improvement would be enough to start catching up and fend off smaller but possibly faster-moving opponents.

Much of LG's slump, which some have argued started as far back as four years ago, has been attributed to its reluctance to adapt to what was quickly defining the market. In late 2008, when Samsung was relatively eager to adopt Android and Apple's effect on smartphones was just starting to be felt, LG was signing a pact with Microsoft for Windows Mobile and downplayed its membership in the Android platform's Open Handset Alliance. Windows Mobile's poor state let Apple, HTC, and Samsung get large head starts while LG struggled, and LG kept its Android phones mostly to budget models until 2011.




by MacNN Staff

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Comments

  1. Mr. Strat

    Joined: Dec 1969

    +3

    No way

    People are nuts to buy anything made by LG. We who blew our money on the G2X have gone almost a year with just one update that didn't fix the problems and have been ignored by LG and TMO the whole time.

  1. DaJoNel

    Joined: Dec 1969

    +3

    Ooh

    50% more? So, that's about 25,000, right?

  1. climacs

    Joined: Dec 1969

    +2

    I hope

    my net worth will increase 50% in 2012.

    Oh wait, it will... I'm an AAPL shareholder :-)

  1. climacs

    Joined: Dec 1969

    +4

    2012 will be

    make-or-break year for Android phone makers. If these third-stringers don't have a breakout 'Droid phone over the holidays, they're fornicated. I expect that by this time next year, at least two will have bowed out.

  1. SockRolid

    Joined: Dec 1969

    +1

    LG is at the edge of the cliff

    +1 @ climacs.

    Samsung is crushing all other Android hardware partners in the handset space. Plain and simple. 2012 will be the year that the no-hopers like LG seriously try to get on the Windows Phone bandwagon.

    And it's just a matter of time before Sammy forks Android the way Amazon did for the Kindle Fire. Samsung has already made the latest Ice Cream Sandwich phones GUI look almost exactly like their old phones' GUI did. Users will never know the difference.

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