AAPL Stock: 111.31 ( + 0.53 )

Printed from

MOG rumored acquired by Beats

updated 05:35 pm EDT, Mon March 19, 2012

Beats may get MOG for own music streaming

Partly HTC-owned Beats Audio was rumored Monday to have bought MOG. A single source for Business Insider claimed a quiet deal had been struck last week with no mention of terms. While unverified, MOG was unusually non-committal on whether or not it had been acquired, saying only that it was open to deals.

"We're always looking for the best opportunity for our business and shareholders, but don't comment on specifics of those conversations," a spokesperson said. "Nothing to confirm at this time."

Such a deal would most likely be to get Beats itself directly involved in a music service. HTC had tried a music store of its own with its Listen service, but it quickly backed out. Beats could offer MOG as a ready-made service both for HTC as well as for anyone else willing to strike a deal, such as with frequent Beats advocate HP. It would likewise give Beats an alternative to its custom audio software if problems ever surfaced with HTC or anyone else.

MOG a significant but relatively small unlimited music streaming service. If at all considering an exit, it may be reflecting pressure from Spotify, Rdio, and others, as well as its continued small size relative to pay-per-track stores like iTunes.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented