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New iPad launches in US to long lineups

updated 10:15 am EDT, Fri March 16, 2012

Thousands gather outside NYC Apple Stores

A few short hours after Asian and European debuts, Apple has begun the day's US launches of the third-generation iPad. In New York City, the Grand Central Apple Store alone is said to have seen about 500 people in line. Similar numbers were seen at Apple's flagship Fifth Avenue store (see video below).

Lineups were smaller at some other Apple Stores, like the Domain location in Austin, Texas (see photos), but still stretched into the dozens. A variety of third-party retailers like Best Buy, Walmart, and Target also started selling the device, but anecdotes suggest much smaller lineups, or even non-existent ones in some cases. Walmart did have the advantage of a midnight launch, but is carrying far fewer units than Apple.


[Fifth Avenue, New York City]








[The Domain, Austin]




by MacNN Staff

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Comments

  1. prl99

    Joined: Dec 1969

    +7

    stores vs online

    I don't know how many were ordered on-line, maybe 1M, but with >300 Apple Stores, plus Best Buy, Target, and (ugh) Walmart adding to the list, Apple finally has a large enough distribution channel to get a large number of devices to a large number of people at the same time. The lines weren't as long but there were more lines so total them up and I'm sure Apple is selling a ton of them. Of course, analysts will read these headlines and say Apple is doomed because half the world wasn't in one line to get an iPad.

  1. Jubeikiwagami

    Joined: Dec 1969

    +13

    Like

    No free concert tickets or silly tricks to pull people in. People want the best and the iPad is it.

  1. testudo

    Joined: Dec 1969

    0

    Re: stores vs online

    Apple finally has a large enough distribution channel to get a large number of devices to a large number of people at the same time.

    They've always had a distribution channel. They just don't have enough in hand to cover the initial demand. Which they prefer (for if they did, why bother lining up, right?)

    Of course, analysts will read these headlines and say Apple is doomed because half the world wasn't in one line to get an iPad.

    No, the only people saying that will be MacFanBoys trying to beat any critics to the punch by saying that's what they'll say, and maybe some droid-heads, and who cares what they say (well, except you all fanboys for some reason). Analysts don't give a rats a** about line-ups or the like. Line-ups mean nothing to the bottom line. You can't even use it as a barometer of demand, since Apple has such a devout members of the cult to stand in line regardless of the device, because they're 'supposed to', or to 'experience the excitement'. [You know, the same reason people stand in line at a new apple store (which makes even less sense, since those are all the same wherever you go, thus why its more about the experience then the actual demand). ]

    Analysts care about sales AFTER the lines go away. For if Apple can't sell the masses on why an iPad with a sharper screen is better than the one they have, or some other tablet, or even why they need it, it will reduce sales and analysts will start issuing their 'warnings', at which point the fanboys will defend Apple as not caring about marketshare and how it's not about sales, but the experience, and a bunch of other stuff they bring out when Apple isn't first in a market.

  1. testudo

    Joined: Dec 1969

    -1

    Oh

    The only time the lack of a line is ever mentioned is by the people here to mock some Android phone going on sale and not having 500 standing in line to get it. Which could prove anything from the phone is a failure to that Android users are far more intelligent than their Apple cousins and realize there's absolutely no worthwhile reason to ever stand in line for anything, be it food, s**, or electronics.

  1. DaJoNel

    Joined: Dec 1969

    -1

    testudo

    So anal about the simple joy of going to a physical store and being some of the first to experience an exciting new device. Did your girlfriend just tell you your weeny is too small?

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