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Study: iPad demand at work spikes, Android drops further

updated 09:55 am EDT, Tue March 13, 2012

ChangeWave shows iPad consolidating in work world

A follow-up study through ChangeWave has shown that corporate uptake of iPads was only climbing higher in February despite more concerted attempts from Android makers. Of those hoping to buy tablets in the spring, he number of companies looking to buy the iPad shot from 77 percent in November to a new high of 84 percent just last month. Without exception, every Android tablet designer's share of tablet interest declined, with none crossing into double digits.

Samsung's Galaxy Tabs were the next closest, but at eight percent had less than a tenth of Apple's interest. Despite not being tailored to general, the Amazon Kindle Fire was second, albeit still on the decline to six percent. Potential symbolism came from HP's position as one of the few non-Android supporters relative to others: despite the end of webOS hardware and the ultra-niche status of its Windows 7-based Slate line, HP's demand was still above that of ASUS, Dell, RIM's BlackBerry PlayBook, Lenovo, and Motorola.

The iPad influence was partly evident in the choices of carriers for those who wanted cellular versions. AT&T and Verizon, both iPad supporters, had nearly equal share of about 30 percent. Sprint's Android-only tablet mix left it at just four percent, while every other carrier combined amounted to 26 percent.

Future results were so far only likely to favor Apple. About 22 percent of companies asked were planning to get tablets for staff and to possibly cement Apple's place. The study had also come a month before the new iPad's release, where higher-resolution graphics and 4G may cater to corporate tastes.

by MacNN Staff



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