updated 06:55 am EDT, Mon March 12, 2012
Marvel AR takes comics to the Outernet
Marvel has introduced a new comic app at SXSW called Marvel AR due for release in April. The new iOS and Android app is the second of its new two-pronged approach it calls the ‘Marvel ReEvolution,’ which is aimed at redefining the comic segment in the digital age. The other component completing its revamped comic strategy is a new free-digital copy with every hard-copy comic purchase ($4.00 or higher) introduced late last week.
The new Marvel AR app, powered by Aurasma, will work with selected Marvel products carrying the Marvel AR logo. It will unlock DVD-style exclusive content that will allow readers to go behind the scenes of their favorite comics while they are reading it. Readers will be able to access new footage, hear from creators about what they were thinking as they composed the comic.
‘Marvel AR is a perfect example of how digital innovation not only gives added value to print comics, but also brings a delivers an entirely new reading experience,’ said Marvel SVP Peter Phillips. Now fans will have access to more behind-the-scenes material from their favorite Marvel products than ever before—and it’s all absolutely free.’
In one example of the how the app works, a fully colored comic panel reverts to its original pencil beginnings and then shows inked and colored versions of itself. Marvel’s editor-in-chief then appears walking onto the screen and tells readers about the upcoming Avengers vs. X-Men story due next month, which is followed by a 3D movie-style animations Iron Man.
‘We're at the dawn of the Outernet,’ said David Stone of Aurasma, who uses the term as way of explaining what happens when you can interact away from a PC and in the ‘real’ world with mobile devices. ‘This takes the principle of getting computers to see the world as we do to the next step. It's been in the lab for a number of years, but it's ready now.’ [via CNET]